Looking back or moving forward? Mrs M&S and The Co-op

If you keep your eyes on the brands, you might have noticed that both Marks and Spencer and The Co-operative have decided to shake-up their marketing. But what’s behind it? Well, when known and loved brands come out and overhaul their branding, it’s usually for two main reasons: 1, There’s a past to be buried … More Looking back or moving forward? Mrs M&S and The Co-op