What’s the point of a press release? Many businesses know publicity is crucial to their success, but they don’t always realise a well-written press release is behind it. Do you need a press release? Alongside the free publicity, there could be a range of reasons your business might need a press release writing: Advertising a … More Does your business need a press release?
Whatever your business, you need great copy to sell it. From product descriptions on your online shop to adverts in the local press – well-crafted words are what will get you noticed and get you sales. The quickest and most effective way to do this is to hire a copywriter. But if you fancy trying your … More Write better copy for your business
If you’re just starting out your copywriting business, it’s a good idea to write an ideal customer profile which helps you define whose business you want to attract. Copywriters usually offer a b2b service. Since that ideal ‘customer’ is actually another business, your profile should be built around your perfect imaginary business client. There’s no … More How to write your ideal customer profile
If you keep your eyes on the brands, you might have noticed that both Marks and Spencer and The Co-operative have decided to shake-up their marketing. But what’s behind it? Well, when known and loved brands come out and overhaul their branding, it’s usually for two main reasons: 1, There’s a past to be buried … More Looking back or moving forward? Mrs M&S and The Co-op