Last week I wrote about what content marketers can learn from Brexit and the US election. But in the wake of Donald Trump becoming president-elect, something quite startling has emerged. Is it me or has he completely changed tack? Prior to his election, Donald Trump’s campaign was fought on vitriol and sensationalism. Since, there’s no … More Will Trump stay loyal to his brand?
At the start of 2016, we didn’t know that the UK would vote to leave the European Union and the US would vote Donald Trump over Hillary Clinton as their new president. But it’s happened, despite these two causes apparently being the rank outsiders. So what can your content marketing learn from their campaign techniques? … More What your content marketing can learn from Brexit and the US election