Does your business need a press release?

What’s the point of a press release? Many businesses know publicity is crucial to their success, but they don’t always realise a well-written press release is behind it.

Do you need a press release?

Alongside the free publicity, there could be a range of reasons your business might need a press release writing:

  • Advertising a new service or product that is unique to you
  • Raising awareness of community or charity work you sponsor
  • Alerting customers to a change of location or management
  • Promoting your business with a human interest story about you or your staff
  • Publicising your business by tying your services in with a holiday, event or craze
  • PR crisis management in the case of a bad news story

How can a press release help your business?

A press release not only gives free publicity, it is your chance to put across your best face to the wider community who make up your potential customers.

When well written, a press release will appeal to a journalist (and not be salesy), make a potentially interesting story which would fit their publication, be of benefit to their readers, be positive, give a new take on a familiar angle, and tie in with community or national events.

Should you hire a copywriter to write a press release?

Yes.

The odds of getting your press release picked up increase when you use a copywriter – someone who knows how to put together a release that a journalist or editor wants to see (and can use).

How will a copywriter write your press release?

When you hire a copywriter to write your press release, the process should go as follows:

1, A copywriter will discuss with you the message you want to get across and find out about your company

2, They might suggest tweaking or reframing the story in order to pique a journalist’s interest and make it relevant. Remember, journalists are bombarded with press releases from all segments of business and community daily. Yours has to stand out to be featured.

3, A great copywriter will (with your help) craft a quote that fits perfectly with the message you are putting across.

4, A copywriter will mould the press release into a professional, readable and informative piece that has everything the journalist will need to run the story without needing a follow-up enquiry.

5, If you intend to send a press release to a number of different newspapers, magazines or websites, a copywriter will tailor the release to each publication and target reader.

Will a copywriter send out your press release?

Generally speaking, a copywriter is employed to write your press release. However, if you only want to target a handful of publications, this can usually be arranged for an additional fee. Sending out a press release and targeting, chasing and following up – as well as large media campaigns – are usually the role of a PR company.

Hire me to write your press release

If you hire me, you will get all of the above. I’ve been writing press releases since I worked in theatre marketing. I know the structure, the content and the approach to writing successful press releases, and I also know the best way to put your business across.

Don’t put off that free publicity, contact me today.

Neglect social media at your peril

If you’re not convinced social media is important for your business – then this blog post is for you.

I’ve worked with clients who see social media as a last resort. They see it as something that, if they use it almost sparingly, will stand them in good stead against the hordes of online competition.

This just isn’t the case.

Social media is your child

Time consuming as it is, social media is not just something that happens once, like updating your virus protection. Instead, it’s like a child, which needs constant attention and nourishment in order to grow.

Starting with the basics, key social media sites Facebook and Twitter are crucial for getting news, offers and new products out there. They’re important as a way to send traffic (people) to your blog and website.

To put it bluntly – you need them to sell your stuff.

Don’t lose out to the competition

You might think it takes a lot of effort to write a blog post once or twice a month and post it to your blog and social media accounts. And it does.

But I hate to tell you that that alone won’t do anything for your business. If you’re putting money and time aside for that, you might as well not bother.

With social media, it’s all or nothing. You’re up against big businesses who have a whole marketing department devoted to blogging, tweeting, liking and sharing all day, all week, all month long.

If you’re not posting on your blog at least once a week and checking your social media at least twice a day (to make friends, respond to queries and post relevant content), you’ll never be part of the online conversation that your customers are.

What can you do?

There are several online tools that make this easier for independent businesses. These include the scheduling function on several blog hosting sites, including WordPress.

Hootsuite is another great tool which allows you to manage up to three accounts for free. This way you can schedule tweets or posts and respond to messages, likes, retweets and mentions all from one platform.

Finding the time

The best way to do this is to manage your time accordingly. Put aside one day a week where you write as many blog posts and schedule as many social media tweets as you can.

However. This doesn’t replace being constantly engaged with your online customer base.

You should think as social media in the same way you would a shop front. It is a virtual high street. You need to keep rotating products, highlights and offers in your social media window in order to attract people inside.

I can help

It’s not easy doing this yourself, but a freelance copywriter or marketing consultant can help. I have worked with several clients and businesses to write their blog posts and promote them online.

Using a professional takes care of the hassle of writing engaging and keyword-rich copy. After all, we are trained and experienced in how to do this.

We can even monitor your accounts for you, ensuring your online customers are being looked after in the same way a shopkeeper would.

Think about it for a second

In real life, you wouldn’t shut your cupcake business on National Cupcake Day. Or leave your customers to wander around your shop and put money on the counter without any interaction with an employee, would you?

Who would answer their questions? Who would make sure they knew about the latest offers? Who would ensure they could find everything they needed?

81% of people research their purchase online before they buy. That includes high street shoppers. If you neglect that 81%, you neglect them at your peril.

I can work with you on your blog and online needs to ensure your business works as hard as you do. So take the next step for your business today and contact me now to get started.