Last week I wrote about what content marketers can learn from Brexit and the US election. But in the wake of Donald Trump becoming president-elect, something quite startling has emerged. Is it me or has he completely changed tack? Prior to his election, Donald Trump’s campaign was fought on vitriol and sensationalism. Since, there’s no … More Will Trump stay loyal to his brand?
If you keep your eyes on the brands, you might have noticed that both Marks and Spencer and The Co-operative have decided to shake-up their marketing. But what’s behind it? Well, when known and loved brands come out and overhaul their branding, it’s usually for two main reasons: 1, There’s a past to be buried … More Looking back or moving forward? Mrs M&S and The Co-op