Last week I wrote about what content marketers can learn from Brexit and the US election. But in the wake of Donald Trump becoming president-elect, something quite startling has emerged. Is it me or has he completely changed tack? Prior to his election, Donald Trump’s campaign was fought on vitriol and sensationalism. Since, there’s no … More Will Trump stay loyal to his brand?
Pokémon GO is everywhere. Even if you think it hasn’t touched your life, you’re wrong. Wherever you see people hunched over or blindly following their phones down the street, you’re witnessing the craze in action. If you’re a business owner, then you’d do better than to turn your nose up at it. The success of … More What your business can learn from Pokémon GO