Hoping for huge sales this Christmas? Then your marketing copy better be ready for Halloween. Halloween officially marks the start of the spending season. Research by Yesmail Interactive suggests 38% of people start Christmas shopping before November. According to the Daily Mail, 24 October is the day most people start their Christmas shopping. That means … More How to use Halloween in your marketing
Whatever your business, you need great copy to sell it. From product descriptions on your online shop to adverts in the local press – well-crafted words are what will get you noticed and get you sales. The quickest and most effective way to do this is to hire a copywriter. But if you fancy trying your … More Write better copy for your business
If you’re just starting out your copywriting business, it’s a good idea to write an ideal customer profile which helps you define whose business you want to attract. Copywriters usually offer a b2b service. Since that ideal ‘customer’ is actually another business, your profile should be built around your perfect imaginary business client. There’s no … More How to write your ideal customer profile
Writing a business and marketing strategy when you’re a freelance copywriter might sound overwhelming. It might even sound unnecessary. Believe me, it is both simple and necessary! Why do you need a business strategy? Because with the best intents and purposes, getting your foot on the copywriting ladder can be a bit difficult. To make … More How to write a business strategy
I recently tweeted about an interesting programme I happened to catch on BBC Radio 4. The programme was Word of Mouth – a weekly look at language use in modern life. This week, the topic was ‘PR: How Not to Do It’. It focussed on the prevalence of buzzwords throughout history and how these can … More Buzzwords – a rule to be broken?
Get these 5 simple proofreading tips to ensure your copy doesn’t damage your business … More 5 proofing hacks for your business