What the hell is mobile optimised content? Well, in 2016, Google announced that mobile had finally overtaken desktop with over 51% of searches performed on tablets and smartphones. What does that mean for your website? Simply: that it needs an overhaul to ensure you aren’t unwittingly deterring potential customers. Picture the scene You’ve spent hours fine-tuning your … More 9 tips to get mobile optimised content
At the start of 2016, we didn’t know that the UK would vote to leave the European Union and the US would vote Donald Trump over Hillary Clinton as their new president. But it’s happened, despite these two causes apparently being the rank outsiders. So what can your content marketing learn from their campaign techniques? … More What your content marketing can learn from Brexit and the US election
Hoping for huge sales this Christmas? Then your marketing copy better be ready for Halloween. Halloween officially marks the start of the spending season. Research by Yesmail Interactive suggests 38% of people start Christmas shopping before November. According to the Daily Mail, 24 October is the day most people start their Christmas shopping. That means … More How to use Halloween in your marketing
It might only be September, but this is the most important time of the year for most businesses. Autumn is the time when everyone officially starts planning for Christmas and New Year. But before then there’s Halloween, Bonfire Night and Black Friday to get out of the way. Thinking about your website and marketing strategy … More Is your business ready for Christmas?
What’s the point of a press release? Many businesses know publicity is crucial to their success, but they don’t always realise a well-written press release is behind it. Do you need a press release? Alongside the free publicity, there could be a range of reasons your business might need a press release writing: Advertising a … More Does your business need a press release?
Pokémon GO is everywhere. Even if you think it hasn’t touched your life, you’re wrong. Wherever you see people hunched over or blindly following their phones down the street, you’re witnessing the craze in action. If you’re a business owner, then you’d do better than to turn your nose up at it. The success of … More What your business can learn from Pokémon GO
Whatever your business, you need great copy to sell it. From product descriptions on your online shop to adverts in the local press – well-crafted words are what will get you noticed and get you sales. The quickest and most effective way to do this is to hire a copywriter. But if you fancy trying your … More Write better copy for your business
If you’re just starting out your copywriting business, it’s a good idea to write an ideal customer profile which helps you define whose business you want to attract. Copywriters usually offer a b2b service. Since that ideal ‘customer’ is actually another business, your profile should be built around your perfect imaginary business client. There’s no … More How to write your ideal customer profile
If you keep your eyes on the brands, you might have noticed that both Marks and Spencer and The Co-operative have decided to shake-up their marketing. But what’s behind it? Well, when known and loved brands come out and overhaul their branding, it’s usually for two main reasons: 1, There’s a past to be buried … More Looking back or moving forward? Mrs M&S and The Co-op
Writing a business and marketing strategy when you’re a freelance copywriter might sound overwhelming. It might even sound unnecessary. Believe me, it is both simple and necessary! Why do you need a business strategy? Because with the best intents and purposes, getting your foot on the copywriting ladder can be a bit difficult. To make … More How to write a business strategy