Between authorship and readership: the British Library’s Harry Potter exhibition

It’s fair to say the Harry Potter books were something of a success. And what greater honour to be attributed them than to be the subject of an exhibition at the British Library – next door to the inspiration for Platform 9 ¾, and within one mile of the publishing house that finally gave one JK … More Between authorship and readership: the British Library’s Harry Potter exhibition

9 tips to get mobile optimised content

What the hell is mobile optimised content? Well, in 2016, Google announced that mobile had finally overtaken desktop with over 51% of searches performed on tablets and smartphones. What does that mean for your website? Simply: that it needs an overhaul to ensure you aren’t unwittingly deterring potential customers. Picture the scene You’ve spent hours fine-tuning your … More 9 tips to get mobile optimised content

What your content marketing can learn from Brexit and the US election

At the start of 2016, we didn’t know that the UK would vote to leave the European Union and the US would vote Donald Trump over Hillary Clinton as their new president. But it’s happened, despite these two causes apparently being the rank outsiders. So what can your content marketing learn from their campaign techniques? … More What your content marketing can learn from Brexit and the US election

How to use Halloween in your marketing

Hoping for huge sales this Christmas? Then your marketing copy better be ready for Halloween. Halloween officially marks the start of the spending season. Research by Yesmail Interactive suggests 38% of people start Christmas shopping before November. According to the Daily Mail, 24 October is the day most people start their Christmas shopping. That means … More How to use Halloween in your marketing