Wendy Woodhead

It might only be September, but this is the most important time of the year for most businesses.

Autumn is the time when everyone officially starts planning for Christmas and New Year. But before then there’s Halloween, Bonfire Night and Black Friday to get out of the way.

Thinking about your website and marketing strategy now is important. It will save you time and help spread your budget. Plus, the sooner your hire a copywriter, the more time you have to get it right, which means less stress.

Here are just a few things you might need to consider hiring a copywriter for over the next 4 months…

1. Press releases

Is your business going all out for Halloween or are you looking to entice shoppers with an earlybird Christmas offer? Perhaps you’re running a completely different kind of Black Friday promotion this November? Whatever your activity, a press release can make sure it reaches a wider audience.

Local press loves covering topical stories, and a well-written press release could get you featured on local radio and in the regional magazines and newspapers. If you sell online, a good press release could get your business or product reviewed by bloggers and vloggers or picked up by specialist publications in your area.

2. Promotional copy

Perhaps you’re running a special pre-holiday spa retreat for stressed out shoppers. Or you want to promote that stunning new range you’re getting in especially for Christmas. You could even have a special offer you want to give your most loyal customers.

Whether it’s leaflet or email copy you’re after, a copywriter can make your words all the more enticing.

3. Brochure content

A new year, a new start. Many businesses want to showcase their new services, collections and events around Christmas when their traffic is at its peak. From product descriptions to welcome pages and featured items, having a copywriter craft the words for your new brochure or programme will give you a professional edge.

4. Social media content

In the run up to the biggest shopping days of the year, having a presence on social media is a must. Many shoppers flock to a company’s Twitter and Facebook streams ahead of their physical outlets to see if they can get their hands on the latest products, competitions or time-limited discounts.

Your Twitter and Facebook accounts need to be on red alert right from October. A copywriter who is social media savvy can help compile content for your marketing strategy, making your online presence easier to manage.

5. Web copy

If you have a website and offer any kind of service, chances are your traffic will be booming in the final months of the year. Or at least it should be.

Enticing your customers with seasonal messages and news, promotions, and well-written content is crucial to securing that all-important transaction. At the end of the day, if your content isn’t up-to-date, accurate and reassuring, your customer will have doubts about parting with their money. Think about overhauling your homepage or landing page copy and increasing your traffic with useful blog posts or strategically placed SEO articles.

September through December are the most important months of the year for almost all businesses. Start planning how you’re going to make the most of the holiday rush and hire a copywriter who can afford to spend the time crafting quality content that does the hard work for you. Contact me today for your free and informal consultation.