I expect you’ve heard this quite a lot. The sales letter from the eager copywriter, the marketing agency that assures you your business will fail without their services.
And I know your concern.
The way the economy is, you need to keep costs down. But your business also needs content – it needs words – otherwise how will anyone new know you exist?
I’ll cut to the chase.
There are 3 reasons you need a copywriter
- To create a sense of need in the reader
- To inspire them to buy into your product
- To deliver you repeat custom
It really is that simple.
Some businesses write their own copy, but this can be counter-productive. Copywriters are constantly analysing marketing strategy to see what works. Might you be turning your customers off without even realising? Or worse, not communicating with them at all?
It takes a lot of time to write content that is unique, error-free and interesting. Often it takes an outsider like me to see the simplest way of getting your message across.
But you can already write. Right?
It’s not just about being able to write. Hiring a copywriter is about making a firm decision for your business. You are deciding to hire a professional who has the time, knowledge and skill to craft unique and engaging content specifically for you.
Choosing to employ a copywriter is about finding
– Someone who knows what works and what doesn’t
– Someone who can eliminate errors
– Someone who can use a voice your customers will relate to
– Someone who will ensure your business stands out from the crowd
And while they’re doing that, you can spend your time running your business. That’s the way it should be.